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Woodland Pattern began as a center for arts in Milwaukee, Wisconsin. It has become a center for intellectual discussion on not just books but all art forms. This independent bookstore prides itself on creating a forum for learning about contemporary literature. In fact, Woodland Pattern is the only arts organization in Milwaukee presenting contemporary literature to the public on a continuous basis. The staff hopes to promote a lifetime practice of reading and writing to the entire community.
Woodland Pattern gets its name from a passage in Paul Metcalf’s Apalache: “South of Lake Superior, a culture center, the Woodland Pattern, with pottery but without agriculture…” according to their webpage. It was originally founded as a non-profit organization and became recognized nationally as a cultural hub because of the work of its volunteers.
The center houses both a bookstore and an art gallery that regularly hosts readings, art talks, exhibits, and more. The bookstore holds over 25,000 books and specializes in small presses. Woodland Pattern offers a valuable alternative to chain bookstores and school curricula.
Employee reviews emphasize multicultural literature and poetry. While major bookstores upsell popular, mainstream literature, the staff at Woodland Pattern endorse books that add something new to the literary scene.
Woodland also puts on large-scale events that celebrate culture. Next to come is the 20th Annual Poetry Marathon & Benefit on the 25th of January. The Marathon is 15 hours of poetry readings from mainly local artists, although there are also readings of fiction, song performances, and other types of performances. All performers are asked to raise at least $35 in pledges in support of Woodland Pattern’s 2014 operations and programming in literature and the arts.
“The annual Poetry Marathon is the living embodiment of Woodland Pattern’s community legacy. Go to it. Take part in poetry history.” Nick Demske, curator of the BONK! performance series in Racine and author of Nick Demske (Fence Books, 2011) said of the event.
Because of the hard work and enthusiasm of the Woodland Pattern staff, the Niedecker Conference became a reality. Lorine Niedecker is a contemporary poetess, who died in 1970. The conference celebrates Neidecker’s 100th birthday and the contributions she made to the realm of poetry. These sorts of events set Woodland Pattern apart from mainstream bookstores: the emphasis is taken away from money and is placed on education and celebration of great writing.
Recently, Woodland put on their November Anniversary Gala at the Milwaukee Art Museum, which might be of interest, too. Alison Knowles of Fluxus “fame” was the featured performer. “It was pretty great,” Robert Baumann, director of marketing and membership at Woodland, said.
Woodland also just sold the archives to the Special Collections University of Wisconsin (Madison): over 25 years worth of photos, sound recordings, publications, correspondence, bookstore records, and other ephemera documenting Woodland Pattern’s growth as a literary nonprofit, according to Baumann.
At Woodland, it’s not just about books; it’s about art and learning. Woodland Pattern brings history to life through its selection of books and art. It is a testament to what bookstores should be about: love of literature.