Photo: Janet Delaney, Roof Terrace One Hawthorne 645 Howard Street, 2013.
By Leah Reich
When I tell pretty much anyone outside the tech industry I work at a start-up, there’s usually a pause. I can watch her compose her face, waiting to hear the worst. If I’m lucky, I’ll field questions about foie gras burgers, daily massages, or what it’s like to work with a bunch of clueless bros. I laugh, but I’m careful to say it’s not always like that. Sure, some places are beautifully designed and full of crazy start-up perks, but there are companies that aren’t. Like the one run by people I know, people who spent a year crammed in a tiny two-room office, busy around the clock, emails and messages flying at all hours. In fact, they’ve been going nonstop for a few years now, working on a product they hope will help people be smarter, safer drivers—and maybe even get people to use less gas. Continue reading