DESPITE SOME B-grade acting and melodramatic character back stories which do not inspire me to take their emotional depths seriously (i.e. Alan’s (Billy Campbell) childhood and his dull flirtation with Sarah (Jordan Hayes), whose secret cancer seems another tired cliché), SyFy’s Helix continues to fascinate me with its world building. This week we saw some significant changes in alliances and a deepening of the mystery about just exactly what Ilaria Corporation is up to in its arctic research station. New clues to this mystery include the abduction of children, the cryo-preserved head of a missing scientist, and information that suggests Julia (Kyra Zagorsky) was herself the object of Dr. Hatake’s (Hiroyuki Sanada) research when a child. Although Julia’s back-story sounds tediously like a reboot of Olivia’s (Anna Torv) story on Fringe (2008-2013), more promising are the introduction of Intuit police officer Anana (Luciana Carro) and her missing brother Miksa, whose twin just happens to be played by Meegwun Fairbrother, who also plays Daniel, Hatake’s adopted son/feudal vassal. While sinister corporations who treat people as expendable are a familiar theme from cyberpunk fiction and film, and form the basis of a number of cyberpunk digital games such as Deus Ex and Resident Evil, we’ve lacked a good SF television series working in this mode, although James Cameron’s briefly lived Dark Angel (2000-2002) gave it the college try.
Part of what makes Helix work for me are its ancillary texts on their Access Granted website, which provide additional clues and documents that committed fans can review as they try to unravel the show’s mystery. Such multi-media storytelling is nothing new in science fiction, or indeed in television broadly, as stations compete to generate the committed and engaged fan base that made shows such as Lost (2004-2010) and Breaking Bad (2008-2013) such phenomenal successes. It also seems natural for a show like Helix to have such an involved website, for it is designed to appeal equally to science fiction fans and those accustomed to the puzzle solving of digital games, two communities known for their committed engagement with the worlds of chosen texts. So, Helix is very much a text of our age.
Yet as I visited the Helix website, I was struck by a contradiction between its presence as a marketable commodity (television show), the use of the show’s narrative to market other commodities (a Verizon advertisement branding the company as about “powerful solutions” to contemporary challenges), and the show’s narrative, which casts Ilaria Corporation in a sinister light.
Here are some of the intriguing things you can find in the Access Granted documents. First is a calendar for an Ilaria executive named Philip Duchamp. Among his activities are: a “pharma competitive intelligence conference,” an event that raises questions for those thinking about science and social justice as well as the role of pharmaceutical corporations in what Vandana Shiva has called the continued colonial exploitation of biopiracy; second, Duchamp is scheduled to give a TED talk, a genre that promises to help us imagine and build better futures, but whose emphasis on entertainment often substitutes inspiring visions for viable research, as Benjamin Bratton brilliantly skewered last year in the best TED talk I’ve ever heard. One of the things Bratton calls for is “design as immunization,” using imaginative power to prevent certain dystopic futures from materializing. Science fiction has a long history of performing this kind of cultural critique, and the cyberpunk-inflected future Helix channels is widely regarded as a key expression of this more cynical attitude toward the future produced by technological innovation. In Neuromancer (1982), for example, William Gibson describes the dangerous urban Night City as “like a deranged experiment in social Darwinism, designed by a bored researcher who kept one thumb permanently on the fast-forward button” (7). Technology displaces people in such futures, and Helix explores this terrain in its new story arcs about missing children, evidence of which is expanded considerably on the Access Granted site that includes a list of some 30 missing children, mainly from the global south, and most with Inuit-sounding names.
In his essay “SF Capital,” Mark Fisher critiques the conflation of narrative, advertising and commodity product in much science fiction, in which the power to imagine the future and to inspire readers to invest in such visions is channeled into the purchase of products that simulate this future and take the place of real social critique and political change. The advertising rhetoric of this sf is much like the futurist rhetoric of TED talks, and the relationship between such visions of the future and corporate market-share is much like the relationship between Star Wars as text and the sale of Hasbro action figures.
These systems collide on the Helix website. To enter the website at all, you first must click through a page noting that Arctic Biosystems is a division of Ilaria Corporation, whose slogan is “stop existing, start living.” One of the ancillary texts you can access on this website is the advertisement above for Ilaria Infinity lenses. The aesthetics of this poster conveys all the promise of the future as entertaining design embodied by TED talks, and Ilaria evokes the usual inflationary rhetoric of living better: “See clearly. See freely. See the world through different eyes.” Yet the larger type on this poster asks, “Do your contact lenses make you feel like you’re dying?” Presumably Ilaria lenses will solve this problem in the usual way of corporate futurism, yet the fine print of the poster suggests instead that this corporatized future is the problem – side effects of seeing the world through Ilaria’s eyes include “feelings of yearning” and, in rare cases, “general disinterest in living.”
Through these supplementary texts then, Helix continues its narrative vision of a critique of corporations that sacrifice people, the same vision we see in Gibson’s sardonic description of Night City, the same vision expressed through more hyperbolic sarcasm in Verhoeven’s Robocop (1987), and the same future we presumably will see in its remake by José Padilha opening this week. Padilha’s Robocop, however, is already inevitably bound up in the economics of contemporary Hollywood that make it half narrative film and half vehicle for product placement and advertising for future action films.
What of Helix’s corporate critique? One of SyFy’s sponsors is Verizon, and as soon as one visits the Helix website a video advertisement launches. In the mode of contemporary infotainment, this short video at first seems to be yet another ancillary text (an Ilaria advert for an antidepressant is remarkably similar in tone). Only gradually does it become clear that this “discover innovation” campaign to solve “the world’s biggest challenges” through “even bigger solutions” is a slogan for Verizon, not Ilaria. Clicking through to Verizon’s website, one discovers a Powerful Answers web series with episodes about the various ways Verizon is working to make a better future of sustainability, public safety, improved healthcare, and access to education. The series shows the work of “innovators” who competed to partner with Verizon to bring their ideas to life, a contest that required these “empowering solutions” to emerge from “Verizon’s unique combination of technologies.” This website, merging science fiction with corporate advertising with the production of material futures that direct the flows of venture capital seems the apotheosis of the process of commodifying the future diagnosed by Fisher more than a decade ago.
Helix is thus a fascinating science fiction text, as much for its context as for its content. Inside and outside blur, as Ilaria and Verizon overlap as antagonist and sponsor. The website lets one preview the first five minutes of the next episode, “Survivor Zero,” which show the arrival of Constance Sutton (Jeri Ryan), CEO of Ilaria Corporation at the research base. Within these five minutes she metamorphoses from a smooth and overtly helpful resource in public, to a violent attack on Hatake’s failures in private. Is her public face a version of Verizon, whose polished futurism hides its complicity in Ilaria-like conspiracy?
Or am I just “reading too much” into science fiction?