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The Brief and Wondrous Life of California Bookstore Day

The Naked Bookseller is proud to present the story behind California Bookstore Day (this Saturday May 3rd) — a grand notion incubated at the Bay Area’s legendary Green Apple bookstore, recipient of Publisher Weekly’s 2014 Independent Bookstore of the Year Award.

By Samantha Schoech

When you tell people you own a bookstore (or in my case, that my husband co-owns a bookstore) you get one of two responses. There are the delighted readers who imagine you live a life of cozy literary bliss, sipping tea and snuggling a cat in a sun-drenched room where bells on the door alert you to the arrival of an occasional customer. These people gush and tell you how wonderful it is that you own a bookstore.

By far the more common response, however, are the people who let out a little puff of a laugh and say something like, A bookstore? Do they still have those?  They think they are being funny. Continue reading